The Art of SEO (Theory in Practice), by Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola
This is a newly published book about Search Engine Optimization (SEO) which brings you state-of-the-art knowledge and
The Art of SEO (Theory in Practice) is written by four of the most noted experts in the field of search engine optimization (SEO). Here they provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.
There are many misconceptions and misunderstanding about SEO, and the authors know and tell a lot about those too, along with the fundamentals of good SEO. The book actually more or less gives you an education in SEO. It also addresses effectively working SEO tactics and provides you with a complete reference to SEO best practices. Some topics addressed in The Art of SEO are:
- Explore the underlying theory behind SEO and how search engines work
- Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
- Examine a number of advanced strategies and tactics
- Understand the intricacies involved in managing complex SEO projects
- Learn what’s necessary to build a competent SEO team with defined roles
- Glimpse the future of search and what lies ahead for the SEO industry
Here is the chapter by chapter content of the book:
Ch 1: The Search Engines: Reflecting Consciousness and Connecting Commerce
Ch 2: Search Engine Basics
Ch 3: Determining Your SEO Objectives and Defining Your Site’s Audience
Ch 4: First Stages of SEO
Ch 5: Keyword Research
Ch 6: Developing an SEO-Friendly Website
Ch 7: Creating Link-Worthy Content and Link Marketing
Ch 8: Optimizing for Vertical Search
Ch 9: Tracking Results and Measuring Success
Ch 10: Domain Changes, Post-SEO Redesigns, and Troubleshooting
Ch 11: Honing the Craft: SEO Research and Study
Ch 12: Build an In-House SEO Team, Outsource It, or Both?
Ch 13: An Evolving Art Form: The Future of SEO
If you want to learn more about SEO, this is one of the best books for it. No major topic has been left out. SEO has so many components, and this book helps you see how they come together in bringing traffic to your site. A great investment!
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