Search Engine Optimization Starts with the Titles
Search Engine Optimization or SEO is one of the most important factors in driving traffic to you site. However, mastering SEO to perfection is difficult. But some simple things you can easily do will take you a long, long way towards being noticed, simply because they are the most fundamental and important steps in Search Engine Optimization.
First, set up you blog so that your postings are stored by title. Many blog systems store your pages by date or number or some such system. Most blogging software let you change this default (I have done this in my WordPress blogs - it took 2 minutes). Find out how it’s done with your software, and do it.
Second, work with your titles. Make certain the main tags for your posting appear already in the title. The title is the single most important tool you can use use to increase visibility. This is especially true if you also make certain the post is saved using the title name. The reason is simple: Now your title, and hopefully your tags, if you follow this advice, is also part of the URL for your posting!
While working with the title, you must balance three considerations. First, the tags for the article should be there. Second, the title must be sexy so that people want to read the article. But also, thirdly, the title must reflect the content of the post fairly well, otherwise your readers will grow vary of your titles and not want to return.
So finding great titles involves a huge balancing act. I am not always sure I do this well myself, but I am extremely conscious of the importance of titles and work to balance them, and I may well return and change the title a number of times after I have written a post in order to improve it. And I spend a large amount of time to ponder over alternative titles, even sometimes write down several alternatives on a piece of paper and look at and tweak them multiple times over several days.
I will write more about SEO ln later postings, because of its importance, but if you start by doing the two things I have pointed out well, I can guarantee that you are already one step ahead of most bloggers when it comes to being noticed and driving traffic.
– Peter
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