Search Engine Optimization (SEO): Use good tools
Finding the right tags to use in the titles of your postings, the text itself, as well as in you list of keywords (or tag list), is important. One part of it, is to find words that your visitors actually use when they want to find content like the one you have in your post. But Search Engine Optimization or SEO also means finding the exactly right words - the most frequently used words.
Finding the right words is difficult on your own. You can study your weblogs to see which words visitors use to find you. And you can look at the source code of your competitors to see which words they use to describe themselves. But in the end, using tools designed to see the frequency of various words or combinations of words in actual searches on the net, is a must.
Fortunately, a number of such tools are readily available. There are a large number of them available, actually. Some are free, some you will have to pay to use. In my opinion, there is little to gain by using the paid services, as the free ones really are amazingly good.
The ones which I prefer, and recommend, are Google Adwords and the SEO Book Keyword Suggestion Tool. Both of them are excellent - they will suggest combinations of keywords for you and show how frequent searches using each of those keywords actually are.
– Peter
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