Here are two good resources on the proper use of title tags to drive traffic to a site:
The first article discusses both title and meta-tags:
http://www.searchbliss.com/seo-tools/search-engine-optimization.htm
The second article is more narrowly focused on titles:
http://www.seomoz.org/blog/best-practices-for-title-tags
The articles are good introductions to this topic. However, the advice to include you company or site name in the title tag of your pages is a bit too strong. My thinking is that usually it is best not to include it – simply because it is a waste of very valuable space! I would say that the ony exception to this rule is where you are willing to invest a lot – including your valuable title space – in building a brand name. For most purposes, say for blogs and most web sites that do not sell branded products, I would, as a rule, say that the name should not be in the title. For these types of sites, it is usually sufficient to display the name of the blog or site prominently on each page.
– Peter
You must log in to post a comment.