Search Engine Optimization All-in-one Desk Reference for Dummies, by Bruce Clay and Susan Esparza

If you want your Web site to show up quickly when people search, Search Engine Optimization All–in–One For Dummies has the whole story on how to build a site that works, position and promote it, as well as to track and understand your search results, and how to use keywords effectively.

The book has chapters covering how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. It even gives you some ok information about geeky things like HTML, JavaScript, and CSS, so that you can improve you ability to match metatags and keywords to page content.

• How search engines work and which ones offer the best exposure
• How to develop a keyword strategy and be competitive
• Designing an SEO–friendly site
• How to line up relevant links for better search showing
• How to get more from your server and CMS
• How to measure your success
• How to globalize your success
• Using SEO to build your brand

A good alternative to this book, equally good, is Search Engine Optimization For Dummies by Peter Kent.

Links to this and other “for Dummies” SEO books: amazon UK, amazon US, amazon CA, and Suchmaschinen-Optimierung für Dummies (Fur Dummies).

Tagged as: Bruce Clay, Search Engine Optimization, Search Engine Optimization All-in-one Desk Reference for Dummies, Susan Esparza