Landing Page Optimization, by Tim Ash
Landing pages are pages designed specifically to make people land on your site – mostly from search results pages. But getting them there – creating a page with good SEO 
that makes your page and your site visible to the search engines is only half the job. Once they arrive, the page must also be good enough and interesting enough to make them want to stay a little, and perhaps even visit other pages on your site.
Tim Ash’s book teaches you some basic skills to achieve this. As a matter of fact, it is one of the better guides around that gives a step-by-step, comprehensive guide that imparets to you the skills necessary to improve your bottom line. And, for most of us, that’s something that matters a little, isn’t it?
So this neat guide teaches you to identify mission critical parts of your website and their true economic value, to define visitor classes and key conversion tasks, how to gain an understanding on customer decision-making, and other related tasks. It tells you about some common pitfalls – ones that I certainly have been unaware of – and how to awoid them. The book also includes a companion website and a detailed review of the Google Website Optimizer tool.
That’s a lot of crucially important information in a little package for people concerned about making visitors come, turnings visitors into customers, and improving the bottom line!
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